What is the Tingala® Wasp About?
Customers have asked why a wasp is our mascot on the Tingala bottle. The answer is that our logo is a reference not just to the mouth-buzzing taste of Tingala but to an ancient legend about the flowers that we use to make Tingala. Indigenous people of the Para region of Brazil once told a creation tale that a wasp was attracted to the yellow flower of the native spilanthes plant (aka buzz buttons). According to the story, the wasp hovered very close to the flower and accidentally stung it, forever giving the flower its enticing tingling taste. For centuries, people of the Amazon River Basin in Brazil have used the native spilanthes plant as food and medicine. We love their legend and their long appreciation of this unique botanical!
We honor wasps, which are docile garden buddies and like bees, useful pollinators. Wasps devour other damaging insects, are beneficial to the overall environment, and like their bee cousins, need protection. We hope that our use of our logo helps to bring attention to efforts to protect pollinators!
Kansas City, Missouri artist Luke Lisi drew from examples of traditional South American art to create our wasp image. We are proud to feature it as our brand mascot, as an homage to our spirit’s Brazilian roots, and in recognition and support of the important role of pollinators in our world.
Learn more at Wasps Are the New Bees (Popular Science) and Heather Holms’ 2021 book Wasps: Their Biology, Diversity, and Role as Beneficial Insects and Pollinators of Native Plants